Publikasi mahasiswa: Understanding the Acceptance of Digital Payment by Micro- and Small-scale Business in Indonesia
Students of MIE has succeeded to publish an article, entitled:
Understanding the Acceptance of Digital Payment by Micro- and Small-scale Business in Indonesia
Donny Darmawan, Fazliadi Rahmatillah, Sri Ivan Madriansyah, Zulkarnain Prastyo, Fergyanto E. Gunawan, and Muhammad Asrol
Industrial Engineering Department, BINUS Graduate Program – Master of Industrial Engineering, Bina Nusantara University, Jakarta, Indonesia
This paper was carried out at the beginning of the COVID 19 pandemic in Indonesia which challenges found at the collection of data through questionnaires. Limited population mobility during the COVID-19 pandemic forced digital adaptation in this paper’s research. The contribution of this paper is to achieve the micro and small-scale businesses in Indonesia can understand digital payments that is currently thriving. A micro scale business in Indonesia are one of the sources of economic strength that has the potential to accelerate national economic growth. This research intends to identify the factors influencing the consumer intention to use digital payment systems and to gain meaningful comprehensive insights about the use and acceptance of digital payments. We adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) method as the research framework. Relevant data were acquired from a random sample of business entities in greater Jakarta, Indonesia. Four variables were considered to find behavioral intention to use digital payment at the micro- and small-scale business transaction, involved performance expectancy (PE), effort expectancy (EE), social influence (SI), and facilitation conditions (FC). We analyzed data using multivariate regression to found a significant relation of the variables for the behavioral intention to use digital payment. The empirical findings indicate that PE, EE, SI, and FC had a relation to the use and acceptance of digital payments in micro and small-scale business transactions. The model show R2= 63.2%
which means that variables have explained the behavioral intention well. The digital payment providers must
pay attention to managerial implications in improving the services and customer experiences.
Keywords: Digital Payment, Micro- and Small-scale Business, UTAUT.
The article is published by International Journal of Emerging Technologies, as you can see in this link